Carpet Damage Limitation was a small carpet cleaning business that focused on residential customers in the Thames Valley. They wanted to expand the areas they covered and boost awareness of their carpet repair service.
We decided the best way to accomplish both the short-term and long-term goals was to run a Google Ads campaign — this would create instant visibility, increase brand awareness and achieve the wider geographical reach that CDL were looking for.
Extensive keyword research was carried out to identify new keyword opportunities and prevent any negative keywords from being used. We put together tightly themed keyword groups, which meant we could create relevant adverts tailored to each theme that would improve click-through rates and conversions.
To convert visitors into customers, we created a dedicated Ads landing page — this immediately has a positive impact on enquiries and jobs. Not only did the PPC campaign raise awareness of the company’s new direction, it also established their reputation as a trusted carpet repair company.
As the web traffic grew, we tweaked the campaign to help optimise it towards conversions. This resulted in a 25-fold increase in monthly turnover. The increased exposure also led to an improvement in visibility and better brand exposure.
“FirstFound has enabled us to fulfil our goal within a relatively short space of time. It has provided a professional, yet highly personal service, advising in areas we knew little about. Our Ads account drives enquiries to our business, and as well as increasing business it has also increased our visibility. We have been extremely happy with their service and would recommend them to anyone who was looking to drive more enquiries to their business.”
