As their website was set up for online payments, Apex Fibreglass Roofing Supplies wanted to gain better website visibility and convert visitors into sales. Prior to coming on board with FirstFound, they were paying £500 a month for a service that wasn’t delivering the results they were looking for.
We began by analysing the website and conducting competitor research to see where valuable improvements could be made to achieve their goals. This allowed us to come up with the best possible plan of action going forward.
It became clear that the text content needed updating to better target Apex Fibreglass Roofing Supplies’ audience. We also identified some structural changes which would help to improve the functionality of the website.
Once we had highlighted the right target market, we started work on the on-site optimisation of the website based on key phrases that the business owner specifically wanted to focus on.
With all the on-site work completed, we moved onto the next stage of the process — looking at off-site factors which would also help boost the website’s rankings in search engines.
“I have just come to the end of my first 3 month period with FirstFound and the difference in traffic and most importantly orders has been, to say the least, profound. It would cost thousands of pounds to have this quality of work done elsewhere.”
