With the year ahead set to be a massive year for SEO and social media, now is the time to look at how to invest in your website to keep you ahead of your competitors. We look at the things that will have the most impact on the performance of your website and what you should be spending your budget on in 2016.
#1 Panda and Penguin Friendly
Make sure your website is Penguin and Panda friendly in the upcoming year by providing the best content possible on your website. Here’s how to invest in your site to help it avoid a Google penalty.
Build great content
Not only does it help you sell your products and services but it will help to establish your business as an authority in your industry. By creating unique, well written and topically relevant content for your site you will perform better in the search engines and win more customers.
Build links back to your website the natural way by using social media. As well as marketing your business directly on social media you should also be looking to add social sharing buttons to key products and pages on your website. Letting people share your content is a great way of raising your business profile and helping you get more organic links.
#2 User Experience
A great user experience will help your website perform better in the search engines as well as converting more visitors into customers. Below are our top things that you can do to improve your website’s user experience.
Perhaps one of the biggest changes you can make to your website to help it succeed is to make it mobile friendly. With more mobile searches on Google each day compared with desktop the search landscape is changing and you need to make sure your website is ready to take advantage of this.
Page loading times
A faster website will not only provide a better user experience, but it should also help ensure that your site excels in the search engines. Optimising your website so that it is fast to load on all devices is a key consideration and one that will have a positive impact on your rankings. Unresponsive and slow websites aren’t conducive to a great user experience so make sure your website is fast to load.
Modern web design
Make sure visitors to your website have a positive experience by having a modern and clean website layout. Your site design should be consistent across all the pages on your website and your calls to action should look attractive and stand out from the design. The easier you make your website to navigate the better the user experience will be.
#3 Website Security
Website security is an important element as you need to ensure that visitors to your website are provided with a safe and secure user experience. Some of the ways that you can ensure this are:
Keep things updated
Keeping your website up to date will greatly improve its security. Your content management system allows you to easily update your site so make sure it is kept up to date with the latest version. All themes and plugins should also be updated to help stop vulnerabilities.
Back in 2014 Google announced that using the HTTPS protocol would be used as a ranking signal and this now looks to be part of the its algorithm. Not only does it make your website more secure, an essential for ecommerce website, but it should have a small ranking benefit for your website. Paying the extra for an SSL certificate could help your website get ahead of your competitors as well as building more trust in your company.
If you want to make sure your website is ahead of the game in 2016 then you need to invest in the right things. From improving user experience to making your website more secure, spending some time and money on your website will help your business succeed well beyond 2016.