Believe it or not but you can compare your website to an online dating profile.
Just like online dating, your customer is using the internet to find the perfect fit for their needs.
Searching for a specific product from a company who could share their values, who they can trust and in some instances, who they can build a relationship with. To top this all off, your customer wants this wrapped up nicely in a branded experience.
But you already know this is what your customer wants. So you set your website for success. Your content, your keywords and even your images say “It’s me! I’m the one you’re looking for!”
You sit and wait and no matches come. Days go by and you think is it something I said? Something I didn’t say?
You see your competitors are getting all the fun, they’re getting the dates. Why not you? We’ll let you in on a secret, you’re probably making these three website design mistakes.
Reason #1 You Look Nothing Like Your Pictures
Like online dating, despite what they say, your image says a lot about you and who you are as a company.
Poor quality, pixelated and out-of-focus images make your website look amateur — resulting in a lack of trust in your business.
The only sin worse than poor quality images is a cheesy stock image. Your customer thinks “those people in the pictures looking ecstatic to be at a board meeting aren’t you!”
Stock images, done right, can support and complement your copy, but when done wrong it can have a damaging effect. Instead of opting for stock imagery, try to show real images of your employees and products. This will allow your customers to make an emotional connection with you and hopefully, swipe right.
Reason #2 You’re Peacocking
If you’re not familiar with the term peacocking – it’s a word that is used to describe someone who dresses for attention.
Just like dressing for attention, increasing the size of your logo to an obnoxious level in order to garner attention is plain irritating. At best, it comes across as desperate, and at worst it pushes important content and critical CTAs down the page below the fold.
It may be tempting to go with the approach of bigger is better, but with web design less is definitely more.
Reason #3 You Talk Too Much
Have you ever been on a date to find your suitor talks just a little bit too much? Don’t worry, you’re not alone. Our shortening attention spans require more stimulation and the ‘me, me, me’ approach just won’t cut it.
Large paragraphs might work well in print in traditional marketing but with a website you need to make it easy for your customers to read the content.
Streamlined content improves the user experience, especially on mobile devices where big chunks of text can be off-putting. After all, no one wants to be scrolling endlessly to find the information they need.
Once you’ve perfected your website design, keep people coming back by delivering interesting anecdotes in the form of fresh content. Download our ebook below to discover the best tactics.