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8 reasons why start-ups should be using WordPress

Posted on 18th April, 2018 by Chris Stott

Web Design

If you’ve just set up a new business or are in the process of doing so then one of the first things that you’ll want to do is get a website up and running. And while it can be tempting to use platforms such as Wix, Weebly or Squarespace we’re going to show you why you should be using WordPress instead. So let’s get started and look at the top 8 reasons to use WordPress for your business start-up.

1.     It’s free

Yes, that’s right. WordPress is completely free and even better a lot of hosting providers offer one-click installation for convenience. This means that you don’t have to be an expert in order to get a WordPress website up and running on your domain name. Of course, there are costs to consider such as hosting but for a small website on shared hosting these can be pretty minimal and you should be able to find a plan for under £50 for the year. Being able to get WordPress setup for a very low cost is one of the primary reasons for choosing it as your content management system of choice.

2.     User-friendly content management

WordPress is one of the easiest to use content management systems available on the market. Originally designed as a blogging platform, over the years it has grown to be one of the most powerful platforms for building websites. Whether adding new pages or uploading images, WordPress makes it easy to add new content and expand your website whenever you need.

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3.     Choice of themes

What makes WordPress so attractive is the huge variety and choice of themes available. From free themes to premium paid for themes there are literally thousands of options available that will help you create a website that looks exactly how you want. Themes control the style and design of your website and help you create a professional looking website with ease. Of course, if you want something that is completely bespoke then you’ll need to speak to a web designer who will be able to design a theme to match your business.

4.     Unlimited functionality

One of the best ways to expand the functionality of your WordPress website is with the addition of a plugin. These pieces of code hook into your website and add additional functionality to help your website work the way that you want. From a simple contact form plugin to the popular WooCommerce plugin that provides ecommerce functionality, plugins offer a simple and cost-effective way to get the features you need.

5.     Large online community

As one of the most popular content management systems on the market, WordPress has a large online support community of extremely knowledgeable people. As well as the official support forums there are plenty of blogs and discussion groups where you can quickly find answers to any questions you have and find solutions to your problems. For those just starting out and looking to manage their website themselves, this online community is an invaluable resource.

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6.     Mobile-friendliness

We’ve said it hundreds of times but if your website isn’t mobile-friendly then you really are losing out. Luckily all modern WordPress themes are mobile-friendly and the platform is built to work on any device. It is also naturally fast to load so you’ll benefit from a website which is quick to load on any device and that looks great on every device.

7.     Security

With regular updates and security patches, WordPress remains one of the most secure and reliable website platforms on the market. As well as the inbuilt security there is also a wide range of plugins that can further enhance the security of your website to create a reliable and extremely safe website.

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8.     SEO optimisation

A website that isn’t SEO-friendly won’t rank very well in the search engines and will be incredibly hard to market. WordPress has a very friendly site structure by default and is set up to get picked up by the search engines. There are also plenty of free and paid plugins to help you maximise the potential of your website and help your website get better rankings. It is this SEO-friendliness that makes WordPress such a popular content management platform and is one of the key reasons for its success over the years.

Conclusion

So hopefully you can see the benefits of using WordPress for your business start-up. If you’d like to save money and time why not see how we can help build you a mobile-friendly WordPress website from just £19.99 a month.

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