While most people find it easy to tell when they need to replace their car, mobile phone or computer, the majority struggle to know when they should replace their website. And, while some signs are easy to spot, others will need the skilled expertise of a web designer. In this blog, we’ll take a look at the signs that you can look out for that will show the time has come to invest in a new website.
1. Your website no longer represents your company
One of the easiest ways to tell that your website is out of date is that it no longer represents your business. From using old branding and colour schemes to promoting products and services that you no longer offer, these are clear signs that you could do with a new website. And, while some inconsistencies can be rectified with simple changes, e.g. updating your logos, others may involve bigger changes.
2. It doesn’t work on different devices
Things have changed a lot in the past 3 – 5 years with more traffic coming from mobile devices compared to computers. If your website doesn’t look great on mobiles, tablets or different sized PC screens, then it’s time for an upgrade. The days of customers pinching to zoom webpages and navigate your website are long gone, if your site isn’t mobile-friendly, your potential customers will simply go to your competitors.
3. Pages are slow to load
In an increasingly mobile-first world, page speed is a huge consideration when it comes to the usability of your website. The slower your website the less likely visitors are to stick around and become customers. Over time websites can become bloated as images, video and other elements are added causing your website to become slow. Technologies such as Content Delivery Networks (CDNs) have helped to speed up websites while still providing a rich media experience.
4. You can’t update your website
There was a time when in order to update your website you needed to be able to write code, but those days are over. Most modern websites are built on top of a Content Management System such as WordPress which lets you make simple changes such as updating text or images without any specialist computing skills. If your website doesn’t have this functionality then it could be time to look at updating it.
5. Your website is not ranking well
Having an old, slow website may not seem like a big deal until you realise it is having an impact on your ability to attract new customers. A modern website can help improve your visibility on the search engines by providing a great user experience for your customers. Platforms such as WordPress are search-engine friendly giving you a great platform to market your business online.
6. It has a high bounce rate or low conversion rate
If your website has a high bounce rate, then this could be a sign that your website is not fit for purpose. The more relevant your website is to your target audience the lower your bounce rate should be. Another indication that it is time for a change is if you only get a couple of enquiries or sales from your online shop. The better your website the more enquiries and sales it should generate for your business.
7. Your site looks out of date
While this is completely subjective web design trends are constantly evolving and what was common practise just 3 years ago, not looks out of date. Generally speaking, web design principles will start to look dated after 3 – 4 years so this should give you a rough idea of when to start considering a site redesign or refresh.