Want to get a head start on the competition in 2019? Tired of finding out about new trends way after everyone else? Well, this article will help. In this blog, we’ll run through the 6 trends that you need to focus on in 2019 to stay ahead of the curve and get your social media campaigns performing better than ever before.
There’s a new generation in town
We all know about generation X and generation Y but what about generation Z. This new generation is starting to come of age with money to spend. Looking for unique experiences, intimate and personalised customer service and high-end goods in a range of styles, generation z has social media ingrained in their daily lives. Social media marketing is a natural fit for reaching generation z and could lead to some big increases in sales and revenue for your business.
In case you missed it, video is kind of a big thing on social media. Platforms such as snapchat and Instagram allow you to create stories to help promote your brand while YouTube continues to dominate the world of online video. Video is a great way to offer a customised experience for users in an easy to digest format that can convey the tone of your brand.
Instagram and YouTube both offer great opportunities for businesses in the form of influencer marketing. Influencers can be celebrities as well as bloggers and other people with ten’s and hundreds of thousands of followers and subscribers. And, while it can be tempting to choose influencers based on their follower numbers alone, for the best results it’s always worth picking influencers who are closely aligned to your brand and audience.
Is your business utilising the power of user-generated content? Encouraging customers to share photos, videos and use hashtags on social media can help with your brand exposure and get your business in front of new customers. Users are also much more likely to relate and trust content that is organically generated from other users in the real world.
Chatbots and messaging apps
Reach out to customers when they are in the moment by using chatbots to initiate conversations on apps such as Facebook Messenger, WhatsApp and Kik. Chatbots can also be set up to answer questions and automate a lot of the customer response process before the customer is connected to a member of your team. Don’t lose out by not responding to customers and make sure you have a process in place to deal with messages quickly.
FOMO (fear of missing out) can be a powerful tool when used properly. Snapchat does this really well by letting brands and businesses create content that disappears after 24 hours. From lighting sales and product exclusives, FOMO can drive users to take action and engage with your brand. Live streaming is another way that marketers can reach their audience and deliver a personalised experience that lets’ customers interact directly through comments and reactions.
There are many great opportunities for businesses to reach the right audiences on social media in 2019 and knowing about these trends will help you get more from your marketing. We hope you’ve enjoyed this article and we welcome your comments below.