Did you know that users on Facebook watch around 3 billion hours of video every day? And, that Facebook videos have a higher engagement rate compared to YouTube and Instagram videos. If you are looking to capture the attention of your audience and attract new customers to your business, then Facebook video ads offer the solution you’ve been looking for. In this blog, we’ll take a look at the main reasons that you should be using Facebook video ads to help promoted your business.
1. Video ads boost engagement
According to research by HubSpot, 54% of people want to see more video content from a brand or business that they follow. And, the average engagement rate for Facebook video is 6.3% compared to just 3.2% for YouTube and 0.2% for Instagram. Facebook video ads help you connect with your audience and deliver an 86% higher reach compared to similar content on YouTube. If you want more engagement from your advertising campaigns, then video can help you achieve this goal.
2. Users love native video
There are over 8 billion video views on Facebook every single day and a massive 86% of these are on native Facebook video. And, compared to text or image posts, video attracts 12 times as many shares and helps drive 135% more organic traffic. If you are looking to stand out from the crowd and get your brand in front of your audience, then video is the perfect channel for helping you do this.
3. Increase your conversions
Would you like to get better results from your advertising campaign? Video ads on Facebook not only cost less thanks to their lower CPC prices, but they also average around 20% more clicks compared to image adverts. Videos offer a way for your business to connect with your audience in a way that images just can’t. With an average of just 2% of organic posts reaching page followers, adverts can help your business reach your followers as well as reaching out to new and potential customers.
Top tips to help you improve your Facebook video ads
Now that we’ve convinced you that you need to be using video in your Facebook advertising campaigns lets take a look at some of the things you can do to help ensure your videos get the maximum return.
Keep your videos short – It may be tempting to create a 10 minute showcase video for your business, but the reality is this will not deliver the results you want. Generally speaking, shorter is better and Facebook recommends for standalone adverts that are placed in the News Feed to keep your videos to 15 seconds or less. Shorter videos have a much higher play completion rate, helping to ensure users see your whole message.
Use square videos – Our natural instinct when it comes to video is to keep things in landscape mode. And, while this may be great for video designed to be watched on your TV, the reality is that the majority of your users will be viewing content on their mobile phones. A square video takes up 78% more screen space compared to landscape video helping you grab more attention.
Caption your videos – 85% of all video content on Facebook is watched without sound, so make sure your video includes captions. Graphic overlays and captions help to ensure that even without sound, your video conveys your message.
Focus on mobile – A huge 95% of Facebook users access the platform on mobile and 65% of all video views come from mobile users. Focus on the mobile experience by keeping videos short and ensuring they look great on a mobile device.
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