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SEOcial: Your SEO and social media summary #54

Posted on 17th February, 2017 by ffsocialteam

social media and seo news

This week, scientists revealed Zealandia, named as ‘Earth’s hidden continent’. The 1.9-million-square-mile land mass is 94% underwater — but according to experts, if the sea was drained it would reveal a high-standing continent with mountain chains.

Romance was also in the air as loved-up couples celebrated Valentine’s Day on Tuesday — no doubt causing social media news feeds across the country to be clogged with stories of engagements and photos of lavish gifts.

There were also some interesting news stories in the world of SEO and social media this week, and here are some of the biggest updates that you might have missed.

Facebook introduces new ways to watch video

Watching video content on Facebook is about to get more engaging, thanks to new updates which are being rolled out. One of the main changes is to sound — instead of having to tap the video to hear the audio, sound will fade in and out as you scroll through your News Feed (as long as the volume on your device is turned on).


If your phone is on silent, videos won’t automatically play with sound, but you will have the option to alter this in your settings.

Changes have also been made to improve the look of vertical videos on mobile devices, whilst a new ‘watch and scroll’ feature lets you carry on browsing your feed whilst the video you’re watching continues to play in the corner of your screen.

Watch live Periscope videos on Twitter’s Explore tab

Twitter users can now watch livestreamed Periscope videos in the ‘Top Trends’ section of the Explore tab. When videos are included, they’ll feature an eye-catching, red ‘live’ icon — and people will be able to like, retweet and comment on the videos.

You can now share your favourite places on Google Maps

Whether it’s your top place for a post-work pint or the restaurant that does the best curries in town, you can now share your favourite places with others on Google Maps for iOS and Android.

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When you search for a place, you’ll have the option to save it to a list — which you’ll then be able to share via text, social media, email or messaging apps.

Facebook tests pop-up window feature for commented-on posts

The social networking giant announced it was running a small test around a new feature which opens up a pop-up window whenever someone comments on your posts, replies to your comment or tags you in a comment.


According to Facebook, the feature is designed to give users ‘an easier way to participate in conversations on a post while they are still in the News Feed’.

Google set to introduce an anti-piracy code

Google is one of a number of search companies who have agreed to enforce an anti-piracy code, which will remove the presence of links to copyright-breaching content in search results. It’s believed an agreement between the various parties is close to being finalised, and should come into effect on June 1st.

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