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SEOcial: Your SEO and social media summary #36

Posted on 22nd July, 2016 by Greg Doyle

social media and seo news

Imitation is the sincerest form of flattery, although we’re not sure that Michelle Obama would agree following the plagiarism of her speech by Melanie Trump earlier this week. Also in the news: Pippa Middleton gets engaged and of course Big Sam Allardyce is named England manager. Moving away from current events let’s take a look at some of the biggest stories from the world of SEO and social media for the past week.

Twitter introduces food council

Food is one of those things that bring us all together, from a family Sunday lunch to a meal out with a loved one, great food gives you something to talk about. Food lovers can now rejoice by sharing experiences and talking about all things food related using the hashtag #FoodFlock on Twitter. From places to find great food to tips and recipes this new group could be your go-to place for culinary inspiration. We’re sure as the weeks go by, we’ll see more opportunities for brands to get engaged.


Twitter changes verification process – now anyone can be verified

Twitter has opened up the verification process so now anyone can apply for a verified account. Previously the feature was only available to celebrities and key individuals and organisations to mark the account as genuine. Whether this is truly open to the public is yet to be seen as the feature is only meant for accounts that are determined to be of public interest, but hey if Katie Price has a verified account then why can’t the rest of us?

Google launches speed test feature

Want to find out how fast your internet connection is? It looks like Google is testing a feature to show internet speed from a browser search. The new feature means you won’t have to download an app on your phone or visit a specific website and will be able to run the test right from the search results page. At the moment we don’t seem to be able to replicate this in the UK but it is only a matter of time before this feature should be rolled out around the world.

Average time in store coming to Google Maps

As well as showing you the busiest times and the quietest times to visit a store, a new update to Google Map Business Listings will also show you how long people typically spend in a store. So if you want to know how busy your local Café Nero is on a Monday morning and what the average time they spend in store is, well now you can. Of course, the data only gives you an average time and probably won’t take into account all those people spending time looking for Pokemon just yet.

Snapchat suggestions

Remember the Memories feature launch on Snapchat earlier this month? It turns out that there was another feature which they decided to sneak into the launch. The Suggest feature does pretty much what you would expect it to do, allowing users to suggest that their friends follow other users. You can find the Suggest feature by tapping and holding a user’s name and then tapping the blue arrow on the right and adding friends. Could this be a new way to become Snapchat famous?

Changes to Facebook Business Page layout

Haven’t logged in to your Facebook business page for a while? Well, the layout has been updated fairly drastically to help you see more of the information that you need. Some of the changes include moving the navigation and profile photo to the left-hand side as well as showing weekly statistics in the right-hand column. Rather than a tabbed navigation, the list navigation on the left-hand side is able to feature more links making it quicker to get to where you want to go.

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