In the news this week: George Osborne predicts a surplus by 2019-2020 in this year’s and Eddie Jones’s England win the Rugby Six Nations with an impressive win over Wales. There was also a range of articles from the world of SEO and social media that we found interesting.
Instagram mixes up feed in algorithm update
In a move that emulates its parent company, Instagram is set to introduce a new algorithm that moves away from posts appearing in chronological order. So do businesses need to worry about their posts being missed? Well, Instagram is playing down the impact claiming that “feeds will soon be ordered to show the moments we believe people will care about the most—and that includes content shared from businesses.” Following a plummeting engagement for business posts on Instagram, we think this move will force more business to pay to play on the social platform.
Google mobile algorithm getting boosted in May
Is your website mobile friendly? Well now could be the time to make sure it is with Google announcing it will be updating the factors it uses to measure a website’s mobile friendliness. And with over 50% of search queries on Google coming from mobile devices, it is hard to ignore the need for a mobile friendly website.
Facebook announces instant article WordPress plugin
To help publishers share their content on Facebook’s Instant Articles, Facebook has partnered with Automattic to build a free plugin for WordPress. With over 25% of the world’s websites being powered by WordPress this move should be significant in increasing the amount of content that is syndicated through the platform. Built in tools within the plugin will help bring stories to life on mobile and help you reach a massive audience.
Facebook promoting adverts for pages
It looks like Facebook is testing auto generated adverts previews to help persuade page owners to promote their pages. Some Facebook administrators are seeing previews of adverts for their managed pages in their news feed with a button to “Promote Website”. It is clear that the pay to play mentality is here to stay on Facebook and this move shows they are keen to get as many businesses using adverts as possible.
Pigeons to tweet air pollution
Pigeons in London are being used to monitor air pollution in the skies above the capital. Plume Labs have released racing pigeons fitted with tiny backpacks with sensors to monitor nitrogen dioxide, ozone and volatile compounds in the air.