Search engine optimisation or SEO as it is more commonly known is an essential form of marketing to help your website get picked up in the search engines. Whether you are a small business with just a couple of employees or a large company with a staff of several thousand, SEO is one of the most effective ways to help bring more customers to your website. In this article, we’ll take a look at why it makes sense for the majority of businesses to hire an SEO company and the benefits of doing so.
With 75% of people never getting past the first page of search results and 93% of all online experiences starting on a search engine, if you want to get more customers to your business then you need SEO. Whether you are a small business owner or a large corporation, let’s look at some of the reasons why you should hire an SEO company instead of doing SEO in-house.
SEO companies know more than you do
There is a reason why there are dedicated marketing companies that specialise in SEO, it is a specialist skill that requires in-depth knowledge. SEO companies keep up to date with the latest trends, have specialists in-house and have access to the best tools on the market. SEO combines a lot of elements from UX and design elements to content and technical website considerations. An SEO company will have experts in all of these fields who will work together to help get your website better rankings.
It can seem tempting to undertake SEO work yourself and save yourself money, but for the majority of businesses, this is a false economy. By the time you add in the cost of the SEO tools you’ll need, the time it will take to implement work, the cost of monitoring the results and the need to keep up to date with changes, you’ll quickly realise the real cost of SEO. With an SEO company, you will likely pay a set monthly fee for your service which will often work out much cheaper than the tools you’ll need to do the job yourself.
Better rankings = more traffic
SEO works by helping improve your website’s rankings for relevant key phrases and terms that your customers are actually looking for. It doesn’t matter how good your products or services are if nobody can find them then you won’t get new customers. An SEO company will help to make sure your website is targeting the most relevant search terms that will help drive visitors to your business.
An SEO professional will be able to analyse your website performance as a whole to look at where improvements could be made. They’ll be able to identify opportunities based on your competitors and come up with strategies that will help generate traffic for your business.
SEO is an ongoing activity
Many businesses wrongly assume that SEO is a one-time event and once your website is optimised then the hard work is done. Because of the evolving nature of search engines, this is simply not the case. Your website needs to be constantly monitored and analysed in order to ensure that it continues to rank in the search engines for your target key phrases. With daily changes on the search engines, an SEO company will be able to help you navigate changes to the search ranking criteria and help your businesses stay on the right side of any changes.
Positive return on investment
Unlike pay per click advertising, SEO delivers long term results where you see increased benefits over time. Growing your organic traffic means that your business isn’t reliant on paying for traffic using Google Ads and other paid search platforms. Paying money to have your website optimised will help you get more visitors, customers and help promote your brand in a positive way.