Link building is an important part of SEO and it is one of the most powerful ways to improve rankings for competitive search terms. One of the best ways to get more links to your website is to build relationships with influencers in your business sector. You can also use existing relationships with your suppliers and clients to build links through to your website. Some of the ways that you can use these relationships to get links include:
Testimonials – Where you have a relationship with a supplier why not offer to write a testimonial for their business which then features a link to your website.
Blogs – Offering to write an article for a respected blog in your niche is made much easier if you have built up a relationship with the author.
Networking – Do you attend networking events? Have you built up a big list of connections on LinkedIn; all of these can help get your business in front of the right person to get a link back to your website. Connections can also be used to get you introductions to influencers in your sector.