One of the hardest challenges in SEO is continually growing traffic to your website. Once you hit the first page with your target keywords it can be difficult to keep building up your traffic levels. In this guide, we’re going to look at some of the best ways that you can continue to grow your organic traffic and look at some of the strategies you’ll need to succeed. So let’s get started.
Repurposing old content
One of the easiest tips for getting new traffic is to look at repurposing old content. What do we mean by this? Well, pretty much any written content that your business has produced in the past. Blogs are probably the best example of this and naturally lend themselves to being updated periodically and even better this normally doesn’t involve too much work.
Most blogs are ordered with the most recent blog posts appearing first and older posts on subsequent pages. The older the blog post the lower down it will sit in your website architecture. By updating an older post and republishing it you can help make this content visible once again and benefit from additional website rankings and traffic generated by this blog post.
As well as republishing blog articles another strategy that works well is changing the format of published content and creating a new piece of content. So for example, if you’ve produced a video then why not transcribe this and turn it into a blog article or even better why not take screenshots from it and use it as a slideshow.
There are plenty of ways that you can give old content a refresh and breathe new life into it without the hard work of creating it from scratch. Not only will fresh content help you get better rankings but it will also improve traffic to your website and generate more links.
Brand link building
Depending on your business and how popular and well known you are this technique could help you create thousands of new links with relatively little effort and a high success rate. Brand link building is all about spotting opportunities where your company, products or services have been mentioned but have not been linked to. And because you have already been mentioned most website owners are happy to add a link to your business.
Here’s the process for doing this effectively.
Step 1 – Monitor brand mentions
In order to find opportunities, you need to search for mentions of your brand online. There are a couple of tools that let you do this with a couple including Mention and Buzzsumo. Both of these tools let you set up alerts based on keywords that are related to your brand or business name, just make sure that you exclude mentions from your own website.
Step 2 – Check for links
Now that you’ve set up your alerts you should start to receive emails to let you know about all the mentions of your brand or business. You’ll now need to check all of these pages and see whether these mentions include a link to your website. Make a note of any that don’t as these represent opportunities for you to get in touch with the site owner and request a link.
Step 3 – Gather contact details
For any opportunities that you’ve discovered, you’ll want to look for contact details for the website owner or author. Blogs often have a bio of the author that has written the post so this is a good starting point for finding their email address. If the article is published on a company’s news section then just search for the normal contact details and use these as a starting point.
Step 4 – Outreach
Once you’ve found an email address you’ll want to get in touch as soon as possible requesting that they add a link to your website. The sooner you contact them after their blog, article or webpage was published the better your chances of getting a link.
Your outreach email can be templated and may look something like:
I’d just like to say thanks for mentioning [Your Business Name] in your latest blog post/article/news item [Link to their post].
Would you be able to update the mention in your blog post/article/news item to include a link to our website? Here’s the link to save you time searching for it [link to your website].
Thanks in advance, and if you ever need any more information on [Your Business] then I’d be happy to help and provide you with images/videos/other content.
You can, of course, create your own template and test to see which works best for your business. This really is a simple but incredibly effective way to build new links to your website.
Have you noticed that for some search queries Google shows a short answer to your question above the search engine results? This is known as a featured snippet and it aims to give users a quick answer to their search query or question. Often the results that are chosen to feature in these snippets aren’t the top result on the page so being able to feature in them has an even bigger impact on your potential website traffic.
If you already have pages on the first page of Google results then it is worth taking the time to see if these could be modified to help them appear as featured snippets. While there is no guarantee they will be chosen the tips below should help to increase the likelihood of your pages being selected.
- Use popular questions and queries as HTML headings in your content e.g. H2, H3 etc
- Write a short answer to the question directly below the heading and keeping this between 50 and 60 words in length.
- Use logical formatting so bullet points and subheadings
- Make sure you answer the question
Keep a close eye on results and look for opportunities using queries and questions on search result pages where you already rank on page 1. By appearing in the featured snippets section you should notice a big increase in click through rates and website traffic for these pages.
No matter what industry or business sector you are in the chances are there is some sort of online community that will be discussing it. Community engagement is the process of reaching out to the target audience, building a relationship and getting them to promote your content and business. There are many ways to do this and your approach will really depend on your business and sector.
For fashion and lifestyle brands one of the best platforms is Instagram as it lets you reach a huge audience. Approaching an influencer is a very cost-effective way to market your brand and products and can lead to big traffic increases as well as online orders for your products.
Community engagement works for all types of brands and businesses with the platforms varying. Some lend themselves to visual platforms such as Instagram while others may have more luck with business forums or technology websites. Whatever your niche, there will be an online community to support it so take the time to look for it.
Once you’ve found the right community you’ll want to try and find who the influencers are as they are the people you’ll want to approach and ask to share your product or service. The key to success here is offering them an incentive for doing this. Whether this is a free trial of your service, a free product or something else is up to you. By using an influencer you’ll get more reach and get your brand and product out in front of your target audience.
Work out what your customers want
It may sound obvious but finding out the questions that your potential customers are asking and providing answers to these is a great way to improve search rankings as well as getting more traffic to your website. But how do you find out what questions they are asking?
Well, one of the first places to look is Quora. This is a great place for finding questions that people are searching for around your keywords. By finding the questions that people are asking you can understand their pain points and put together a content strategy.
Answer The Public
Another way to find questions that are relevant to your keywords is using Answer The Public to give you a downloadable list of questions that you may want to include in your content marketing.
Find search volumes
Once you’ve worked out the questions you want to answer it’s time to check out the keyword search volumes using Google’s keyword planner. While complete questions are unlikely to bring back much search volume, the keyword suggestions provided will give you some hints about keywords that would be good to target within these questions and any content you create.
Write your content
Now that you know what users want it’s time to create content to support their questions. If you have a blog on your website then this is the perfect place to feature a question-based article or post that provides a comprehensive answer. By taking the time to do your research you can ensure that you are creating content that customers want and that should drive traffic to your website.
Don’t forget that you can go back to Quora and post an answer to relevant questions with a summary of your answer and then link to your newly created content for a more in-depth answer to their question.
We hope that you’ve found these tips helpful and if you’ve got any questions that you would like us to answer just get in touch using the comments section below.