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How Video Can Help Your Business Thrive

Posted on 11th October, 2019 by Andrew Dutson

Online Marketing

If you’re looking to get more traffic to your website, improve your conversion rates and generate more revenue from your marketing, then video could help. Whether you have an e-commerce store or a traditional brochure website, video content is one of the most effective ways to help your business thrive. In this article, we’ll take a look at how you can use video in your marketing for a better return on your investment.

Build trust

One of the most powerful features of producing video content for your business is that it helps to build trust in your company. From product videos that showcase the features and benefits of your products to business promos that introduce your company, video is a great way to help build trust. Video also helps convey your message in an easy to digest format that consumers love. How to guides, tutorials, product demos and interviews are just some examples of good quality video that your audience will love.

Improve organic rankings

Did you know that you are 53 times more likely to show up on the first page of Google if you feature video content on your website? Video is linked to more engagement and longer dwell time on websites which in turn can help get your higher search engine rankings. Hosting your video on YouTube can also help drive more traffic to your website and make video playback a cinch on all devices.

Drive more conversions

It will probably come as no surprise, but video can have a big impact on influencing people when it comes to making a purchase. In fact, studies have shown that having a video on product landing pages can help increase conversion rates by a massive 80%. In fact, 52% of consumers say they have been positively influenced to buy a product following watching a product video. Videos are also easier to understand and digest making them perfect for users on the go and on mobile.

Increase click through rates

Video not only helps you sell your products on your website, but it also entices more people to visit your site. Businesses that use video in their adverts see 27% higher click through rates compared to businesses that don’t. The improvements don’t stop there however, with businesses also seeing a 34% boost in website conversion rates from video adverts.

Enhances social shares

While text and image posts are a great way to post product and business updates, nothing beats video for helping to boost engagement. Good quality video content is 12 times more likely to get shared compared to other media formats on social media. From explainer videos and product teasers to behind the scenes glimpse and time lapse projects, video is a great way to showcase your business.

Conclusion

If you want to power up your marketing and get more return from your advertising spend, then you should be looking at video marketing. Not only will video help you attract new visitors to your website, but it will also help turn more clicks into customers.

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