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SEOcial: Your digital marketing round up #58

Posted on 17th March, 2017 by Gavin OCallaghan

FirstFound News, social media and seo news

The new line-up for the Great British Bake Off has been announced, with Noel Fielding and Sandi Toksvig set to host the show when it moves to Channel 4.

Cookery Writer and Presenter, Prue Leith, will also step into Mary Berry’s shoes as one of the judges alongside old favourite, Paul Hollywood. Social media has gone into overdrive following the news, with many die-hard fans in uproar over the changes. Will you be tuning in or switching off?

And whilst we look forward to a post-work Guinness to celebrate St. Patrick’s Day, here’s your chance to catch up on the biggest SEO and social media stories from this week.

Make the perfect profile picture on LinkedIn

Your LinkedIn profile picture is one of the first things that potential employers see, so you want to make sure it creates a great impression — after all, a professional-looking photo can help to get you noticed.


This week, LinkedIn took a leaf out of Instagram’s book, and introduced a feature where users of their mobile app can edit their profile photo with a choice of 6 filters — whilst being able to crop the image and adjust the brightness, contrast and vignette.

Have you crafted the perfect profile picture using these new editing tools? Let us know your thoughts.

Google introduces Uptime — a new way to watch YouTube Videos

The way we watch YouTube videos could be about to change, as a team from Google’s Area 120 has introduced Uptime – an iOS app which lets you watch videos with your friends.

When you’re watching a video, your profile icon will float across the screen, and you’ll be able to use reactions to show your friends what you think of the content you’re watching.


Your friends will be able to see your reactions even if they watch the video at a later time, and you can also leave ‘sparkles’ which will only show to those who are watching at the same time as you.

The way the app works is simple – just share video clips from YouTube to Uptime and then notify your friends whenever you post.

Snapchat makes it easier to chat with your favourite friends

This week, Snapchat introduced a new feature on both Android and iOS, which gives users an easier way to chat to their best friends — complete with Bitmoji widgets. Simply choose the people you Snapchat the most, then turn you avatars into Bitmoji widgets in your Today screen (iOS) or home screen (Android).


WhatsApp reintroduces a text-based Status option

Three weeks ago, we reported on the Snapchat-esque feature launched by WhatsApp, which let users share photos and videos with their contacts.

However, the messaging app received a backlash of criticism surrounding the change, prompting them to reintroduce the text-based Status — whilst still keeping the image-based replacement. The revived text Status will be rolled out to Android users over the coming week, with iOS to follow shortly.

Google strengthens efforts to filter out offensive content

The search engine giant has updated its Search Quality Evaluator Guidelines to include a section that directs its quality raters on how to flag content that’s offensive, upsetting or inaccurate — even if said content is relevant to a searcher’s query.


Once content has been flagged, it will be sent to those who write code for Google’s algorithms, so they can work on creating ways to adjust the algorithms to automatically flag offensive content in the future.

Facebook rolls out Stories feature to more countries

Facebook’s copycat of Snapchat Stories (imaginatively titled Facebook Stories) has been rolling out to more users in Chile, Greece and Vietnam this week — allowing people to put together a montage of photos that disappear after 24 hours.


The feature was originally tested among Irish users back in January, and it seems Facebook is continuing to push Snapchat’s core functionalities into its mobile app.

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