In my final year of A-Levels, I knew going down the academic route to university wasn’t for me. I have always learnt by taking a hands-on approach, which is what an apprenticeship essentially is. I have always had an interest in being creative, as I enjoyed media studies and photography at A-Level — which lead me down the path of a digital marketing apprenticeship.
Before coming to FirstFound, I thought I was going to be out of my depth. I had no practical experience with digital marketing, but from the very first day, I quickly realised how fast-paced office life is, and how much I had to learn in order to do my job. 7 months later, my skills and knowledge have improved so much from learning on the job.
Day one on the job
People assume that apprentices only take on daily tasks such as making brews, data inputting and photocopying. This couldn’t be further from the truth. As an SEO Apprentice at FirstFound I do the same tasks as everyone in my department — from carrying out research into what keywords are the most relevant to target for a client’s business, to compiling a list of SEO recommendations such as copywriting. My mentor and manager, Mike, routinely supports me with this and approves all work before it goes live.
In addition to this, I’ve also been working with the social media team to learn more about how businesses can use social media to generate sales and raise awareness. Prior to this I thought social media was just memes and funny videos! But now I understand there are a lot of misconceptions and a well thought out strategy sits behind a lot of the leading brand’s social media.
Future career development options
For me, choosing an apprenticeship over university has opened up so many opportunities. Before FirstFound took a chance on me, I had no experience or knowledge of SEO, digital marketing or even of being in the workplace.
So many jobs ask for experience, but how can you gain experience if companies never give you that opportunity? That’s how choosing an apprenticeship helped me; it opened up my options and started my career.