So with Black Friday and Cyber Monday over for another year, there are still plenty of things you can do to make sure your e-commerce store continues to drive sales throughout the Christmas period and on into the January sales. In this guide, we’ll talk you through how you can help maximise your sales and prepare your website for success.
Plan your sales
In order to get your site ready and drive the most sales, it’s important to look at what products you want to discount and plan these ahead of time. Putting these all in a spreadsheet with details such as sale price, sale start date, sale end date and how they will be promoted will help you plan every detail.
Banner and adverts
Make sure that it is clear that you are having a sale on your website. From creating site-wide banners for the header image of your site to specific adverts and images you need to get all these materials created ahead of time so they’re ready to roll out with the start of your sale.
If you will be using voucher codes for discounts make sure you test these to ensure they work as expected and that they are setup to start and expire at the right times. Also if you need to create any banners or images to support these then make sure you do this at the same time and don’t leave these jobs until the last minute.
One of the best ways to market your sales is with a well-targeted email campaign. And with an increase in sales and orders over the Christmas period you should have even more new customers to target with your January sales offers. From exclusive sales for existing customers to teasers that give a sneak-peek of exclusives, an email campaign is an effective way to help drive customers to your website.
Use live chat
Once you’ve done the hard work of getting people to your website you need to help give them every opportunity to convert. Having your live chat available during your main sales event can help reassure your customers and give them instant answers to any questions that they may have. From providing help with discount codes to delivery times and stock levels, live chat means that your website will convert more customers.
Your business can’t afford to ignore the impact of mobile phones and tablets on sales. If your website isn’t optimised for mobile then you will be losing out on hundreds if not thousands of potential customers. With more and more users turning to their mobile device to shop you need a website that works on any and every device.
Social media is one of the best ways for you to communicate with your customers. Not only can you build relationships but you can also post teaser images of upcoming sales and events to start piquing interest. And because posts can be scheduled ahead of time you can get your social media campaign setup and ready to go weeks in advance.
From targeting customers who have abandoned their shopping cart to past visitors to your website and previous customers, remarketing is a powerful strategy that can help boost your website sales. And with a range of tracking options available, you can create effective marketing campaigns to target all types of visitors and serve them the most relevant adverts based on their previous interactions with your website.
Just because someone is on the shopping basket it doesn’t mean that the shopping process is over. Showing customers additional items at the shopping basket such as best-selling products, what other user’s bought and items frequently purchased together can really help to increase the value of your sales.
A simple way to boost January sales is to offer exclusive discounts and rewards to customers that have purchased from you in December. From special deals just for returning customers to early access to your sales, by rewarding your existing customers and offering them an incentive you can make sure that they return to your store and continue to purchase from you.
We hope that you’ve enjoyed these tips and that they help you provide a smooth shopping experience for your customers.