Yes, we know that you want to get better search engine rankings for your business but writing content purely for the search engines is not the way to go. Instead of focusing on stuffing your web pages full of keywords, take the time to think what your users need. What are they trying to accomplish and how can you help them achieve it? Make your content focused on the needs of your users and you’ll create content that is not only useful, but that will rank well in the search engines.
Use empathy to get your users on side and whatever you do make sure that you use simple language. Don’t fill your text with jargon and long-winded sentences – get to the point and make your text easy to understand. While you don’t want to pump your content full of keywords you do want to theme your content so that it is relevant to your product and service and the needs of your users.