Managing a blog can be a hard task, coming up with fresh ideas, managing authors, building relationships and of course creating content are all time-consuming processes. In this article, we’ll look at some tools you can use to make your job easier and help take your blogging to the next level.
Research is one of the most often overlooked elements when it comes to the ongoing creation of blog articles. It may be tempting to spend as little time on research as possible in order to fast track the writing of your blogs but this is often a mistake. Taking the time to research a topic properly and gain insight into what your audience wants can help ensure that your blog content is not just posted and forgotten about.
There are many great tools available for helping to research blog ideas for your business but we’ll take a look at some of the best free ones that you can use.
This is a great starting point for gathering ideas about trending content that is industry specific as well as finding hot searches in real-time. You can enter your own search terms as well as looking at top charts which feature the top searches per month divided by category. And because it uses Google’s search engine data you can be sure that if something is hot or trending then there will be a lot of search volume for related and relevant terms.
If you want to know what challenges your audience is facing then question and answer sites can help you find out what questions people are asking about topics relevant to your business. Using the search tool on Quora you can look for keywords that are relevant to your industry and find out what questions people are asking. For each keyword take a look through the Topic FAQ to see which questions are commonly asked, they also have a great feature with related questions listed down the side.
Now you’ve got some ideas for your blog it’s time to start the writing process and to help you on your way let’s look at a couple of tools that can help transform your writing and give your posts more impact.
CoSchedule Headline Analyzer
Make sure your blog articles don’t fall at the first hurdle by ensuring your headlines grab the attention of your readers. A good headline goes beyond just grabbing attention however as a good headline will help get more shares and likes on social media as well as attracting more links from other websites. And while the headline is important you should always make sure that you’re able to back it up with the content of your blog article.
Do you have a habit of overcomplicating your writing? Are your blog posts full of jargon and long-winded explanations? The Hemingway App offers a way to simplify your writing style and gives to tips on how to make your blog posts easier to read. As well as helping to simplify your writing the tool also identifies hard to read sentences as well as the use of passive voice.
If you use WordPress and the majority of blog platforms do then the Grammarly plugin is well worth installing. This tool will automatically check the spelling and grammar of your posts to make sure there are no glaringly obvious errors or grammatically incorrect sentences in your post. The free version should be perfectly adequate for most users.
The good old idiom “a picture is worth a thousand words” rings true when it comes to blogging. It doesn’t matter how good your writing is, if you don’t use good quality and relevant images in your blog then you won’t be capturing the full attention of your readers. Don’t worry if you’re not a graphic designer as the tools below will help you find great photos and turn them into attention-grabbing images for your blog.
First up you need to find some relevant images and to do this you’re going to need some stock images. Pixabay lets you quickly search and find creative commons images that are completely free to use. The images are also great quality with many available in high-quality downloadable formats and over 990,000 stock images to choose from.
Whether you’re completely new to image editing or have years of experience, Canva is an intuitive, easy to use and powerful online image editing and design tool. As well as all the free features and resources there are also low-cost design upgrades and premium designs available for a small fee. They also have some great tutorials available to help you dig deeper and create beautiful and impactful images for your blog – a must have for all bloggers.
Now you’ve gone to the trouble of creating great quality content for your blog you want to make sure that as many people as possible see your work. From social sharing and paid social campaigns to reaching influencers and users, sharing your content correctly can help amplify the reach of your blog and build up your reputation. Here are some tools that can help you get your content in front of the right people.
Ever heard the expression ‘pay to play’? Well, that’s the basis of paid advertising. Facebook Ads are great for helping you reach the right audience and get your content in front of even more people. The targeting becomes even more refined once you install Facebook Pixel tracking on your website and lets you create lookalike audience as well as better understand your current demographics.
We mentioned Quora before in the idea generation and research stage but it’s also a great way to amplify your content. If you’ve gone down the route of using it as a source for creating relevant content for your target audience then why not take it a step further by answering relevant questions where your blog content is a great match. Provide a short answer on the forum and then provide a link to your blog article to give users a more detailed answer.
These are just some of the ways that you can help supercharge your blog and make it more relevant to your target audience. Using these tools will not only help you become a better writer but help your blog become more influential and reach a bigger audience. We’d love to hear your thoughts so feel free to share your comments below.