You’ve done the hard work by providing your customers with a great experience and have been rewarded with some great reviews of your business, but how can you boost the power of these kind words? In this article, we’ll take a look at some simple ways for you to use customer reviews to help you increase conversions and boost customer confidence in your business.
Customer reviews are some of the most powerful tools we have as marketers to convince people to convert. So let’s take a look at the 3 best ways that you can use customer reviews and testimonials.
1. Use in social media
Customer success stories work incredibly well on social media and work even better if you are able to add user-generated photos to the equation. Social media also makes it incredibly easy for customers to share positive experiences with your business, just make sure you take the time to thank them for sharing photos and reviews with you.
Social advertising campaigns offer another way that you can use customer reviews and help grab the attention of your target audience. Again user-generated content tends to perform well in advertising as it helps to add a human element to the advertising and build trust.
One brand that has this nailed is Dove – take a look at the example below:
2. Include reviews in your email marketing
Are you looking for a way to improve the click through rates of your email campaigns? Do you sell a product or a service? If you’ve answered yes to these questions then you need to start using reviews to back up your marketing claims. This is particularly effective for ecommerce stores for helping to improve credibility and incentivise potential customers to take action. It works well when combined with a discount code or other offer such as free delivery.
3. Use reviews on your landing pages
Landing pages are one of the most effective ways to get enquiries and start the customer journey for your business but if you don’t feature reviews or testimonials on your page you could be missing out on conversions. Having reviews and testimonials that are prominently displayed will help to build trust and provide the reassurance that your customers’ need.
Placing reviews and testimonials near call to action buttons has proven to be effective but make sure you test different placements to see which works best for your business. A/B testing is probably the easiest ways to test changes like these and measure their performance.
Customer testimonials and reviews instil confidence in your customers and build trust. Sharing your reviews and customer testimonials shows that you care what people think about your business and reflects positively on your company.