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Grow your interior design business with content marketing

Posted on 16th September, 2015 by Greg Doyle

Content Marketing, Social Media

Interior design is all about the visual. It’s about combining aesthetic knowledge with vision to create a space that will be loved.

Translating this to a content marketing strategy can be a real struggle. If you don’t know where to start. Follow this checklist and you’ll be on your way to creating content worth remembering.

The content you share

How do you separate yourself from your competitors? Offer your followers something that your competitors do not. Have a social media delivery strategy. Use those platforms that are best-suited to interior design industry.

1. Blogging

Well-constructed, interesting and educational blogs will be shared. Remember that blogging is a chance to showcase your personality. People respond to people they like.

Demonstrate your interior design knowledge. What are the current trends? What are the predicted trends? How can you inject your personality into an environment? How can you make the most of the available space? Answering these questions promotes your knowledge. This is evidence that your opinion is one to be trusted.

2. Videos

Would you spend twenty minutes reading a blog or three minutes watching a video? How often have you searched YouTube for a video that explains, ‘how to change a plug socket’, for example?

100 million online users watch videos online every single day. 90% of those searching for services or products report that videos assisted them in making a decision.

Showcase your creativity with a before and after video of how you have transformed a drab environment to with abundance creativity. This will demonstrate your vision and prowess.

If you’re feeling bold why not share a video of yourself? Explain why you love interior design. How you became an interior designer. What your favourite part of the job is, and what you hope to achieve in the future. This personal touch will attract attention.

3. Images

A picture tells a thousand words. Well-composed imagery of your interior design successes are, perhaps the best promotion that you can offer. You’re saying to any prospective clients ‘look what I can do for you.’


Image credit: houzz 

How interior designers should use social media

People respond to interesting, insightful and creatively-delivered information. This is especially apparent on any social media platforms. Think about the last post, tweet, article or video that piqued your interest. Why were you drawn to it?

4. Pinterest

A photograph sharing site, Pinterest’s boards are a treasure trove of catalogue ideas to showcase your skills, and find inspiration.


 American Fashion Designer, Lilly Pulitzer received considerable attention during the last quarter of 2014 with their colourful and seasonal boards

5. Instagram

The most widely-used image sharing platform, Instagram is the perfect platform for sharing portfolios of work. Showcase your work online with ease. Why not create a timeline, or a story of each project to demonstrate the interior design process?

6. Houzz

An industry-specific social platform, Houzz is an inspiration for interior designers. Connecting homeowners with designers, architects and builders, Houzz provides a window into homes across the US, UK and beyond.

The Good News

Managing a commercial social media campaign is a full-time occupation. It requires industry-insight, proficiency with a wealth of platforms – and time.

A digital agency like us has the knowledge, experience, and passion to build your brand, create customer engagement, and show off your personality and style.

Social media is one of the most effective ways that interior designers can grow their business. Get in touch today and we’ll get posting on your behalf.



  • […] Start the conversation Houzz discussion boards are packed with varied and interesting information that homeowners, interior designers and trade professionals can’t afford to miss! Get straightforward advice or share your knowledge and experience whilst connecting with like-minded people. Be social! Don’t wait for customers to find you. Start a conversation yourself. If you’re not sure what to talk about, we’ve put together some excellent suggestions. […]

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