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why google adwords?

How Many Extra Visitors Would You Like?

We could explain all the technical intricacies of Google AdWords. However, this would probably put you to sleep quicker than a hot mug of cocoa. So let's look at the business rationale, with some examples below, of how Google AdWords works and why it's become so successful:

1. Flexible budgets
We can manage budgets from a £1,000 per month through to £50,000+ per month. For this example, let's say you go with £1,000 AdWords spend per month.

2. More visitors
Pay per click charges can vary considerably from over £50 a click, to less than 10p a click. For this example, we'll work off £2 per click = 6,000 extra visitors each year.

3. More customers
Conversion rates vary depending on your website, how your brand is presented to market, and how competitive your pricing is. If 5% of your extra visitors convert into customers = 300 new customers.

4. More sales
Your average sale price will vary depending on the products and services you provide. In this example we've taken two average sale prices with basket values of £140 and £800.

a) Average sale price of £140 = increased turnover of £42,000
b) Average sale price of £800 = increased turnover of £240,000

NOTE
All the figures and examples listed above are for illustrative purposes only. Please talk to our Google AdWords professionals who can provide you with an estimate of the number of extra visitors you can expect.

Is your website in good shape?
This is a crucial question that requires an objective response. Our expert web designers can review, refresh or rebuild your website as required. Optimising the usability of your website can result in a considerable increase in your conversion rates that could have a significant impact on your sales growth. It therefore makes perfect financial sense to ensure your website is in the best possible shape, ready to welcome these extra visitors.

Get in touch with our Google AdWords professionals or our web designers today on 0161 909 3400 and we can start increasing your sales.

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