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Top 5 reasons to invest in a new website design

Posted on 3rd October, 2017 by Chris Stott

Web Design

Does your website look out of date? Is it hard to use on a mobile phone? Or is it not driving as much traffic to your business as you were hoping for? If you’ve answered yes to any of the questions above then it could be time to invest in a new website. In this blog, we’ll take a look at some of the reasons why you should invest in a new website design now and not wait until the future.

1.     Mobile-friendliness

In case you’ve missed it, mobile-friendliness is kind of a big deal in the modern world. We live in a multi-connected, multi-device world where we expect things to work no matter what device we’re using. If a website doesn’t work on our phones then we simply turn to a different website.

And over the coming year or so there’ll be even bigger reasons to invest in a mobile-website as Google is set to make this the default for their search engine with the introduction of their mobile first index. That means that if your website isn’t mobile friendly then you won’t rank on mobile devices as well as websites that are. You may think that this isn’t such a bad thing but did you know that over 56% of all internet traffic comes from mobile devices?

The bottom line is, if your website isn’t mobile-friendly in the near future not only won’t it rank well but customers will also likely navigate away if they can’t easily use it on their smartphones.

2.     Usability

Things have come a long way in the past 10, 5 and even 2 years in terms of website usability. As more focus is put on the user journey we’re seeing websites that are now focused on delivering the best user experience possible. No more complicated navigation systems, gone are the days of scrolling to find the information you want, and you can kiss goodbye to complicated, multi-page web forms.

Website usability is one of the key traits of a modern website. It needs to be easy to navigate, well laid-out and intuitive. We’re now seeing design being focused on not just making a website look pretty, but in ensuring that it is usable, with an increasing emphasis on a mobile-first approach for usability.

3.     Performance

As more weight is put on the ability of your website to perform well on any device, speed really starts to play a big part. Traditional websites have always been geared to desktop computers and as internet broadband speeds have got faster we’ve seen more complex and content media heavy designs. This starts to become a problem when serving mobile users, some of who have poor internet connections. In these cases, you need to make sure that your website loads as quickly as possible on any device.

The AMP project by Google is designed to help provide fast loading website pages for mobile devices by stripping back mobile pages. While this might not be the best match for your business you should certainly be looking at the performance of your website and doing everything you can to make sure it is optimised for mobile users.

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4.     Website rankings

As we mentioned before a mobile-friendly website is growing in importance and already plays a part in the ranking of websites. When Google moves to its mobile-first index this will play an even bigger role in how your website is able to rank. To get the best rankings possible you need a site that works for all your visitors no matter what device they are using. A modern website that is designed with a mobile-first approach will also have a great user experience helping to deliver what customers want.

5.     Security

There is a growing demand for websites to be hosted on a secure connection using an SSL security certificate to verify the connection. This was once only a requirement for website’s that had an online shopping platform (ecommerce) but is shortly going to affect more websites with the release of Chrome 56 in October.

This means that if your website collects any data such as name, email address or phone number over an HTTP connection it will be labelled as “Not Secure”.  And while a new website won’t be necessary to get a secure HTTPS connection it is something that will soon become a requirement for any new website project.

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