According to certain studies carried out, small business owners are guilty of turning a blind eye to their website once it has been created. Statistics show that 23% of websites haven’t been updated since they actually went live, leaving valuable and new information unavailable to interested customers. In anyone’s eyes, this is a big business no-no.
To compound this, websites with old, tired looking design layouts look to be extremely untrustworthy. If you haven’t made a name for yourself, and the average Joe stumbles upon your website to see a dodgy, layout and out-dated information, they won’t stay for too long, losing a potential customer within a blink of an eye. We all know that we shouldn’t judge a book by its cover, but sometimes it’s necessary!
It seems that these issues arise due to small business owners not knowing what to do with their website, and that is why I’m going to tackle this problem head on.
What to ask yourself when creating your website.
These questions once answered, will make the process of creating your website much smoother.
Who is your target audience?
Will your demographic appreciate this layout and find it simple to navigate around? Is the language used appropriate and understandable?
Have you done your homework?
How have your main competitors designed their website to suit their audience? There is nothing wrong with taking a few sneaky glances around and taking some inspiration. But beware; Google does not favour websites who have the same content as another, so plagiarism is not an option.
Third party or DIY?
Do you reckon yourself a tech-savvy individual or will you require the help of a professional? There is a huge amount to consider when creating a website which requires experience within the industry.
Going down the Self-building route using website platforms such as Squarespace and Sitebuilder may be cost effective, however, the results more often than not come out very poor with limited functionality. Having a site professionally designed and built, even if more costly initially, should be more appealing to visitors and in turn should generate more business.
Have you considered SEO?
When you have your new website the one thing you should definitely do is optimise your website to get the most out of it. SEO is proven to drive more traffic to your website, and we all know that the more traffic your website receives, the more chance your sales will also increase.
What we can do for you
Reiterating what I said before, it’s crucial to not ignore your website! Here at FirstFound, we provide a variety of services to benefit and fulfil your websites maximum potential. We have a team dedicated to creating websites from scratch, tailored to suit your company’s requirements.
See our full portfolio here