Brands and business owners take notice – there’s a new kid on the interior design block and its name is Houzz.
Launched in the UK in July, Houzz has already attracted 25,000 professionals who visit the site to find home décor ideas, connect with over 2 million registered users, and shop from a choice of 3 million curated products.
Why has the community attracted so much attention? Because it’s fun! It’s BuzzFeed for property enthusiasts – instead of endless lists of cats dressed as celebrities, you can browse from a range of informative articles such as 8 of the best kitchen extensions on a Victorian house. It’s a different kind of nostalgia.
Brands, business owners and interior designers take notice – Houzz allows you the opportunity to turn your profile into a powerful marketing tool.
So, how can you get a piece of the action?
- Create a profile worth following
First things first, you need to create an official profile. Add your most up to date contact information, the services you provide, where to find you on other social networks and of course, your portfolio. Which brings us nicely onto the next point.
- Get visual!
Houzz is a visual platform, allowing you to upload high-resolution interior design images and use the platform as a portfolio. Try to incorporate Houzz into your routine. Show before and after photographs of a project you’re especially proud of. Showcase and share the latest trends.
- Start the conversation
Houzz discussion boards are packed with varied and interesting information that homeowners, interior designers and trade professionals can’t afford to miss! Get straightforward advice or share your knowledge and experience whilst connecting with like-minded people. Be social! Don’t wait for customers to find you. Start a conversation yourself. If you’re not sure what to talk about, we’ve put together some excellent suggestions.
- Take advantage of reviews
46% of users count on social media opinions before making a decision! That’s a big statistic. A positive review on Houzz could persuade a potential buyer to make that purchase.
Houzz is just another example of how effective social media can be when marketing your business. It’s niche, yes, but given how engaging and informative the platform is, we’re confident Houzz will grow and grow in the coming years.
So what are your thoughts? Have you used Houzz yet? What are some of your favourite discussion boards?