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FirstFound Explains: Social Media for Businesses

Posted on 26th October, 2016 by Sophi Lynch

Social Media

Social media isn’t just for personal use anymore – it’s become the biggest and if not the most effective way to build your brand online. It provides your business with the opportunity to showcase your personality and generate new leads. We’ll get you up to speed with the basics:

What is Social Media Marketing?

Social media is word of mouth marketing for the digital age. Think about it, striking a conversation with customers is one of the best ways to get your vision and brand across. Not only are you connecting with customers on a personal level, but you’re making your business more approachable.

Tell the World Your Story

There are no barriers on social media – this is your chance to show everybody what you’re made of. Scream and shout about your new products with hilarious gifs and join in trending hashtags with something relatable to your followers.

The world is at your fingertips and the possibilities are endless. Be real and tell your story just the way you want to without complicated jargon or confusing statistics. Relevant and relatable short bursts of information will be easier for your followers to digest and react to.

Why you need Social Media

Every business out there is unique with different achievements and goals.

Establish what you want and you’re halfway there. You can use social media to push content, provide customer service or conduct market research. The possibilities are endless. Ultimately the goal at the end will be brand awareness. You will be utilising another platform to target a new pool of consumers – what’s to miss out on?

Three Social Media Platforms to Know

Facebook

One of the most recognisable brands in the world, Facebook is a global social networking site that allows registered users to create both personal and business profiles to connect with other users. The popular social networking site currently has 1.71 billion monthly active users making it the ideal platform to promote your company. Whoever your target audience is, you’ll definitely find them on Facebook.

Twitter

The most widely-used microblogging website, Twitter provides a live stream to tweet short bursts of information in 140 characters or less. This can include blogs, customer service or general conversation through images, videos or gifs.

LinkedIn

It’s a visual platform that allows users to share photos of their everyday lives. Snap a picture of your morning coffee or share a memory from your latest trip. Take your followers through a journey of your business represents.

Can I manage my own social media campaign?

You can manage your own but imagine having help from a social media guru with years of experience? Managing a business account is different to updating your own personal pages – it’s best to leave it to the experts. Effective social media requires knowledge of branding, creativity and proficiency in using these platforms.

We’ll listen and respond to what your customers are saying about your brand and your industry. Social media never sleeps and that’s why our service focuses on providing a consistent campaign.

If you’re completely lost in the wilderness, you’ll be glad to hear help is at hand.

What results should I expect?

Social media will give your brand personality and presence. It’s provides you with the opportunity to directly communicate with their clients. The results might not be instant but gradually building a loyal following and posting valuable content will make your brand memorable.

Don’t miss the opportunity to build a social media campaign that gets people talking. Start your journey today.

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