Most social media platforms are meant for communicating, but Pinterest is different. It’s all about inspiring users and helping them discover new ideas. With 100 million monthly active users, perhaps it’s time for your business to make its mark.
“The potential is huge though: despite its smaller size, Pinterest drives more traffic to brand websites than any other site bar Facebook” – Brandwatch
To get you started, I’ve chosen 2 popular brands that use Pinterest well, so you can draw some inspiration for your boards.
New Look knows their audience and they use it to their advantage. Targeting young fashionistas, their boards are filled with all the latest clothing and footwear trends. Using the Pinterest ‘Pin it’ button they link back to their favourite products and drive traffic towards their website.
Digital marketing agency HubSpot hit the nail on the head with their Pinterest boards. They focus on sharing industry-related tips, infographics and career advice for their audience. Covering a wide range of topics from SEO advice to marketing cartoons, their content is diverse and can be viewed anytime whilst still being relevant.
Here’s what you need to do –
Convert to a business account – Turn your personal page into a professional place with Pinterest’s business conversion page. Switch over in a few clicks and you’ll soon be ready to start pinning.
Use captivating images – Avoid low-quality photographs taken on a phone. Share images with that ‘wow’ factor to inspire and captivate your audience – Like Sainsbury’s have done with their Christmas Living room décor ideas.
Stay organised – Steer away from having dated information or products that aren’t available. It can cause some confusion whilst being bad for business.
Use keywords –Tell your users what your pin is all about. Placing keywords within your descriptions will also help with searches—both on Pinterest and on search engines.
Think ‘evergreen’ – Can your content be viewed all year round? Evergreen content has a potential to continue to drive engagement and traffic to your website for a long time.
Set up buyable pins – Give your customers the chance to safely purchase the products they want without having to leave Pinterest.
There’s nothing worse than visiting a business’ page to find it disorganised and lifeless. Here’s how you can keep your Pinterest looking sleek and professional.
Here’s what you should avoid –
Blank boards – Nobody wants to see an empty board. Incomplete boards can make your business look like you can’t be bothered and be damaging to your brand. If you’re not going to use it, delete it!
No profile image – We all avoid following the eggs on Twitter, so why should people follow a pin on Pinterest? Your image is the face of the page, show your audience who you are.
Boards without relevant content – People follow your boards because they’re interested in the products you have and content you share. If you sell clothes, you wouldn’t have a board about carpets. Keep it relevant!
Once your Pinterest page is up and running, share your profile with us. We look forward to seeing your content!