Instagram isn’t just about selfies and pug pictures anymore, it’s a crucial part of any business’ marketing strategy.
The visual platform has over 500 million monthly active users publishing photos of their day to day lives as well as engaging with brands and businesses. It’s a great way to showcase your brand’s personality and promote the culture of your company. Introduce the team or share your Monday morning ritual – your business needs to have an Instagram account. Here’s why:
Become an integral part of your community and guide the way for other companies by setting an example. Adobe does this perfectly.
They post purely user-generated content to create a community for like-minded individuals to do the same. This approach takes the company away from hard sales of their product and showcases how users are utilising the software and sharing their talents online.
Don’t forget that Instagram is also a place for inspiration and this is exactly what Adobe encourages!
Creating a consistent theme that represents your brand and provides a glimpse into the kind of business you are will catch the eye of your target audience.
If there’s account that nails the typical Instagram aesthetic– it’s ASOS.
ASOS have an eclectic and vibrant theme that has racked up a whopping 5.1 million followers. The fashion brand goes beyond fashion and incorporates other relevant aspects such as beauty, food and travel.
It goes beyond promoting the seasons latest trends; they’re promoting a type of lifestyle that influences their followers. All you have to do is scroll through their feed on a Friday morning to be reminded you successfully made it through the week!
Engage with your followers and encourage them to share their experiences of your products or services. It’s all about building trust and proving that you’re essentially a friendly company.
Escape from your morning bus commute and lose yourself in the Airbnb feed. Every image not only promotes the properties of their hosts but shares personal experiences directly from their guests. It’s a win-win situation for everybody.
Airbnb encourages users to share their photos with a branded hashtag – this promotes their culture of connecting people to unique travel adventures. No matter where in the world you are, their Instagram will certainly help you discover new places.
Think outside of the box by considering how your business can be portrayed both offline and online.
Warby Parker, the US based eyewear company doesn’t just focus on selling their glasses or relying on influences to snap a promotional photo– they look at the bigger picture. Combining the concept of vision with high quality visuals to create an interesting feed for both customers and users.
They might not be the Kardashians but you can definitely still keep up with what each member of #teamwarby is getting up to across their multiple locations. Whether the Dallas team are exploring their new surroundings or the New York team are having a quick coffee break in their favourite spot. Warby Parker has the balance just right when it comes to promoting both offline and online culture.
Go beyond your products and introduce yours followers to the culture of your company with exciting photos!
What are your favourite Instagram accounts? Share the links below or even your own so we can follow you