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SEOcial: Your digital marketing round up #57

Posted on 10th March, 2017 by Lucy Markillie

social media and seo news

The Budget was announced this week, and the revelation of National Insurance rises for the self-employed, company owners and investors definitely caused a stir. Could a U-turn be on the cards?

There was also good news for lovers of spicy food this week, as it was revealed that hot chillies could have hidden health benefits which may contribute to a longer lifespan — in an American study, it was found that those who ate a lot of red chillies were 13% less likely to die over a set period.

And now here’s your chance to catch up on some of the biggest stories to break in the world of SEO and social media this week.

Facebook Messenger imitates Snapchat Stories

After months of testing, Messenger Day (Facebook’s answer to Snapchat Stories) began rolling out to Android and iOS users this week. Users can add photos and videos, then choose who to share their montage with.

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Just like Snapchat, the creations are only available to view for 24 hours — and there are more than 5000 novelty frames, effects and stickers to choose from. Have you tried Messenger Day yet? Let us know your thoughts.

You can use Visual Search features outside of Pinterest

Introduced last month, Pinterest’s Visual Search features are now also available outside of the social network, thanks to browser extensions. Google Chrome is the first browser to receive the extension, with more to follow.

Chrome users simply need to install the Pinterest Save Button, then when they hover over images on a website, they’ll be able to click the magnifying glass to search Pinterest for related objects or products.

Facebook joins the fight against fake news

Facebook has introduced a tool to help alert users to suspected fake news. Users can report a story they deem to be fake, which will prompt a red alert to show up underneath the link, telling users who has disputed the story.

facebook-disputed-content-alert

Account-level call extensions come to Google AdWords

This week, Google announced a number of updates to its click-to-call ads. Advertisers will soon be able to set up call extensions on a bigger scale – rather than applying call extensions at a campaign or ad group level, they will be able to implement them across their whole account.

google-adwords-reporting

There’s also a new design for click-to-call ads, which sees the company’s name joined onto the phone number. This design was originally tested last year, and will now be rolled out to advertisers around the world.

Users of Facebook Instant Articles get better flexibility with ad placements

Here’s some good news if your business advertises within Facebook Instant Articles – as of next week, you’ll be able to place ads every 250 words, as opposed to every 350. You’ll also have the choice of placing adverts manually or opting for automatic placement after a set amount of words.

A Google algorithm update shakes the SEO world

Although nothing has been officially confirmed or denied by Google, it appears their algorithm was updated this week – and it seems to be related to link quality rather than content quality (although it is very early days to be making judgement).

google-seo

Google’s Gary Illyes has said they are constantly making tweaks and updates, and that for now ongoing changes will be affectionately named as ‘Fred’. Well, at least it makes a change from the animal theme of Penguin and Panda.

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