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SEOcial: Your SEO and social media summary #55

Posted on 24th February, 2017 by Lucy Markillie

social media and seo news

All the big names from the world of music descended on the O2 Arena on Wednesday night for The Brit Awards. The likes of Little Mix, Ed Sheeran and Robbie Williams took to the stage, and we couldn’t help but chuckle when one of Katy Perry’s ‘dancing houses’ took a tumble (if you haven’t seen it, it’s worth a watch on YouTube).

Storm Doris also battered the UK this week, with winds of up to 94mph causing destruction and widespread travel chaos. Away from wild weather and awards ceremonies, here are some of the top social media and SEO stories to come out of the past 7 days.

Multiple photos can officially be posted on Instagram

3 weeks ago, we mentioned that Instagram were beta-testing the ability to share multiple photos in one post — and the feature has been officially rolled out this week. As long as users update their iOS or Android apps to version 10.9, they can now add up to 10 photos or videos in a single post — which their followers will be able to swipe through.

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If you’re a perfectionist when it comes to your pics, you’ll be able to edit photos one by one — meaning you don’t have to have the same filter on all of your images. Will you be giving this new feature a try this weekend?

WhatsApp launches a Snapchat-esque feature

WhatsApp users will have noticed something a little different on Monday — the messenger app rolled out a Snapchat-like feature called Status. In a step away from the text-only functionality, Status lets users share photos and videos with their WhatsApp contacts in a secure way.

Unskippable 30-seconds ads are being phased out on YouTube

Let’s be honest, we all hate being shown a long ad when we just want to get on with watching a video. Well, the good news is that unskippable 30-seconds adverts are being phased out after this year.

Unskippable ads won’t be disappearing altogether though, and brands will still be able to create 6-second, 15-second or 20-second ads that the user will be unable to skip. According to YouTube, they want to focus on formats that work well for both users and advertisers.

Google issues warning about gaining links through contests

If you ever use contests as a way of obtaining links, you might want to re-think your SEO strategy. In a live webmaster video earlier this week, Google’s John Meuller told businesses to be wary of asking people to link to their site as part of contest, as this practice is against Google’s link guidelines.

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Facebook’s Reactions celebrate their first birthday

It doesn’t seem long ago that Facebook launched Reactions, but the feature is in fact one year old today — and in that time they’ve proved quite a hit with users.

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The Reactions have been used a whopping 300 billion times, with the Love Reaction being the most popular (accounting for more than 50% of total Reactions).

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