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SEOcial: Your SEO and social media summary #49

Posted on 13th January, 2017 by Lucy Markillie

social media and seo news

This week, the world began to brace itself for the inauguration of Donald Trump. The President-Elect held his first press conference in 6 months on Wednesday, which raised a few eyebrows (and almost certainly some tempers!).

Back on home turf, the UK has been battening down the hatches as blizzards and storms swept across parts of the country. However here at FirstFound HQ in Manchester, we’re a little disappointed by the lack of the white stuff! Away from politics and the weather, here are some interesting stories you might have missed from the world of SEO and Social Media over the last 7 days.

Facebook’s Dynamic Ads sees new targeting to users’ web activity

This week, Facebook extended the targeting of its dynamic ads to include users’ web activity.

Previously, advertisers could only target people who had viewed products on their website or through their mobile app – but now they can re-target users who have been looking for similar products from different retailers, and who liked related pages and posts.

Full-screen ads are coming to Instagram Stories

Enjoy looking at your friends’ Instagram Stories? Unfortunately, your viewing will soon be interrupted by full-screen ads. Photo ads will be 5 seconds long and videos 15, but you will have the option to skip them. It will be interesting to see if, like Facebook, we can expect further custom advertising audiences based on the interactions with these adverts.

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A few big-name brands like Nike and Netflix are currently testing the new feature, and it’s expected to be rolled out to a wide range of businesses soon — so keep your eyes peeled.

It’s time to stop using Google’s ‘Link: Operator’ command

It has been recommended by Google’s John Mueller to stop using ‘link: operator’. The function was originally used to find pages linking to a specific URL, giving users a simple way to get a sample of backlinks to their site — however it seems that the feature no longer works in the same way.

For those seeking an accurate report of inbound links, Google recommends sticking to the ‘Links to Your Site’ report found in the Search Console.

Snapchat’s latest ad features could prove particularly beneficial for fashion brands

Retailers, rejoice! Snapchat has announced that it will be adding deep linking and autofill for lead generation forms.

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This update will allow users to view an ad landing page without leaving the app, or fill out their details for mailing lists and exclusive offers in a single tap. If rumours are to be believed, the updates could be live from as early as March. Watch out Facebook…

Mid-roll video ads are coming to video posts on Facebook

This is one update that’s sure to ruffle a few feathers. Facebook are going to start testing a mid-roll video ad format on publishers’ video posts.

They’re set to appear after the viewer has watched 20 seconds of the publisher’s video — with both Facebook and the publisher sharing the revenue made from the ad. It seems Facebook has finally given away its plans to monetise video content.

Google’s mobile intrusive interstitials penalty has come into effect

We were warned about it 6 months ago, and now Google’s mobile intrusive interstitials penalty has officially been rolled out.

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It only applies to intrusive interstitials that happen directly after going from a Google mobile search result to a page – but if you have any pop-ups or standalone interstitials that the user has to dismiss, you might want to have a re-think before it affects your rankings.

Facebook Live has 6 shiny new features and tools

This week brings good news if your company takes advantage of Facebook’s Live feature. You can now go live via a web browser on a desktop or laptop, which is ideal if you produce daily vlogs — and if one of your viewers leaves a great comment, you will be able to pin it to the bottom of your live broadcast.

Another helpful addition is the ability for Facebook page admins to assign ‘Live Contributors’, who can start streaming on your behalf. So if something newsworthy is happening, you’ll have a number of people who can cover it without having to grant them admin rights.

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