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6 ways to make the most of organic listings

Posted on 19th August, 2016 by Michael Banks

Search Engine Optimisation

If people aren’t finding your site, you’re missing out on sales. Although paid advertising broadens your reach, investing time into boosting your organic rankings will save you money and increase your longevity at the top of SERPs.

While on-page SEO is crucial, there is work you can be doing away from your site to help with your visibility. To get you on your way to SEO success, we’ve picked out 6 off-page techniques which you can try today.

#1 Get found

Local SEO results are becoming a hotbed of competition. The size of the local pack has been reduced and with the rumour of local ads on the way, it’s now more important than ever to focus on improving your reach.

Sites like Google+ Local, Yelp and Bing Places let you submit free listings, so you can improve your rankings without spending a penny. Your local business listing should feature your name, address, phone number and any other key details.

Every new listing increases your chance of being seen by customers – and because many of the local business indexes share data, your chances of ranking well in local searches are maximised if you’re listed across numerous directories.

#2 Take advantage of social media impact

According to eMarketer, 48% of customers who convert online use both search and social media to find information. Building your online reputation is crucial if you want to be seen as a trustworthy brand – and one of the best ways to do this is with social media.

Keep an eye out for opportunities to share content, engage in online conversations and connect with key influencers within your industry. Do you use social media to deal with customer service queries? Dealing with enquiries quickly also enhances your business’ reputation.

#3 Stop neglecting your company blog

Adding a blog to your site is not only a fantastic way to share your news, the fresh content also means search engines will crawl your site regularly – helping you rank higher in SERPs. The key is to create unique content that your target audience will find useful.

One company whose blog shines is Innocent Drinks – their content has emotional appeal, with posts being humorous, informative and even poignant.

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To really make the most of your blog, comment on other blogs within your niche that allow you to add your link – this simple tactic will help drive additional traffic to your site.

#4 Don’t be afraid to answer questions 

Much like commenting on similar blogs, posting in relevant forums helps search engines to crawl your site. Either begin your own thread or reply to existing ones – you can answer questions, give advice or simply showcase your knowledge. Doing this will help you build your reputation as an expert in your field, so Google will consider your content as trustworthy.

You can also answer people’s questions on sites like Quora, which again is a great chance to prove your business as a knowledgeable source of information.

#5 Don’t just blog, influence and persuade

Unfortunately, the days of typing a blog and waiting for it to be discovered are over! Aside from the obvious distribution channels, you need to find new and exciting ways to share your content.

Blogging platforms Medium, Pocket and LinkedIn Pulse are becoming more important when it comes to establishing your expertise and becoming an influencer. These are now powerful tools when it comes to driving traffic and generating valuable backlinks to your site.

#6 Opinions Matter

According to Econsultancy, 61% of shoppers read product reviews before handing over their hard-earned cash. Google takes into account how many times your company has been mentioned in reviews, so having a presence on online review sites will be hugely beneficial to your business.

These are just some of the simple things you can do to increase your SEO efforts away from on-page optimisation. And best of all, the majority are completely free to implement – so you won’t be eating into your marketing budget.

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