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The A-Z of Ecommerce Acronyms

Posted on 12th May, 2010 by Michael Banks

Search Engine Optimisation

If you’re attempting to run an Ecommerce site, then you’ll have been confronted with a whole host of baffling and bewildering acronyms. Working out just what anyone is talking about can be a veritable minefield, so the FirstFound Blog has put together a handy A-Z (well, A-X) guide to Ecommerce acronyms so that you’ll never have to look blankly on while people tell you about B2B and B2C.

The FirstFound A-Z of Ecommerce Acronyms

API stands for Application Planning Interface – a programme that allows two pieces of software to interface and work together correctly.

B2B/B2C stands for Business to Business and Business to Consumer – are you selling to other businesses, or direct to the end user?

CMS – stands for Content Management System – it’s the software you use to manage your online shop, website, or even blog.

DIM – stands for Dimensional Weight – you need to know this when you’re shipping your products out. It’s a concept used by freight companies to find a fair price for a package determined by it’s size and average weight.

ERP – stands for Enterprise Resource Planning – it’s a computer-based system that helps you to manage internal and external resources, from financial resources to staff.

FTP – stands for File Transfer Protocol – if you’re not using a CMS, then an FTP client will help you move files from your computer to your website.

HCI – stands for Human-Computer Interaction – it’s what you’re doing now. Wiggling that mouse, reading this blog, buying a product from an online shop. That all comes under HCI.

ISP – stands for Internet Service Provider – the company who connect you to the Internet.

KPI – stands for Key Performance Indicator – these are the goals you set to measure your online shop’s performance. Number of hits? Conversion rates? Units sold? All of these can be identified as your KPIs.

LPO – stands for Landing Page Optimisation – the way you make sure that the pages your customers enter your site on is the page that makes them want to purchase your products and services.

MVT – stands for Multi-Variable Testing – you might know it as split testing. You put up two landing pages which are shown to clients at random, then examine their performance to see which works best for you.

NLP – stands for Natural Language Processing – a field of computer science that discusses how computers turn data into readable human language.

NLP can also mean Neuro-Linguistic Processing – a technique good web copywriters will use to create convincing and compelling copy that sells your products and services.

OOS – stands for Out of Stock – which means that your customers have bought every single product you made available. You’d better get some more in before they go elsewhere to spend their money!

POS – stands for Point of Sale – your checkout, and the point where money is exchanged for your products or services.

QSA – stands for Qualified Security Assessor – a designation put in place by the payment card industry that shows your transaction is secure.

RFQ – stands for Request for Quotation – which is when your potential clients make a bid on your products, service, payment terms…

SEO – stands for Search Engine Optimisation – something best handled by expert search engine consultants.

TPL – stands for Third Party Logistics –  a process that provides all the supply chain functions you need to get your products to your customers.

USP – stands for Unique Selling Point – the one thing that makes your product stand out from the competition.

VTP – stands for Visits to Purchase – which is a metric that shows how many sales you make in comparison to how much traffic you get.

WAP – stands for Wireless Access Protocol – which is how your clients will connect to the internet from a mobile device.

XML – is eXtensible Markup Language – a set of rules for encoding documents and data electronically. You’ll see it used mainly in sitemaps and RSS feeds.

If we’ve missed one out, or you have another acronym to add, please leave us a comment in the section below.

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