No matter how niche your business is, standing out online can seem a like a difficult task – but in fact, getting your customers to visit your site, engage with your brand and make those all-important purchases isn’t as daunting as it sounds.
Invest in these 5 key areas of online marketing and your company will reap the rewards further down the line.
After all the time, money and hard graft you’ve put into setting up your start-up, it’s time make it an online success.
Don’t underestimate the importance of a well-designed website
According to KOMarketing, 86% of website visitors want to see information about the company’s products or services on the homepage – so if your site it lacking content, chances are potential customers will head straight to one of your competitors.
But a great website goes beyond rich content – it’s vital that your site is responsive on mobile devices. 60% of internet access is now through smartphones, with 4 out of 5 smartphone users accessing retail content on a monthly basis. If your site is slow to load and difficult to navigate, you can bet visitors will be hitting the back button instead of the checkout.
Complement beautiful web design with quality copy
When it comes to converting visitors into customers, well-written content that shouts about the benefits of your products can be the difference between a sale and lost business.
As a small company, you want to be seen as knowledgeable and a trustworthy source of information within your industry – but if your copy is littered with spelling mistakes and grammatical errors, your reputation and sales will suffer.
As tempting as it may sound to ask a friend to knock up some web copy for you, if their literacy skills are more Joey Essex than Jeremy Paxman, it could be very costly to your business.
Get yourself seen in the search engines
90% of all internet traffic starts from search. It’s all well and good having a superb website, but if your customers can’t find it, it could be seen as a wasted investment.
A strong Search Engine Optimisation (SEO) campaign increases your visibility on search engine results pages (SERPs), helping to drive traffic to your site – and the more traffic you have, the better your online revenue will be.
Be a social butterfly
The average person spends 1 hour and 20 minutes a day on social media, so it’s an audience you can’t afford to miss out on. Social media pages are a great platform from which to showcase your brand’s personality and to engage with your customers – whether it’s running a competition, responding to feedback or giving people a sneak peek of your latest products.
And whilst social media is great fun, an effective, consistent campaign across your different social channels also helps to broaden your reach and generate web traffic – which definitely gets a ‘thumbs up’ from us.
Target your audience through paid advertising
Wouldn’t it be great if you could place your products right in front of the eyes of potential customers? Well with paid advertising, you can!
Accountable for over 3 billion searches every day, Google AdWords is a great tool to use. Tailored campaigns which target keywords relevant to your business will help attract the right people to your website.
There are more than 1 billion websites on the internet, but your small business will soon be making a name for itself online if you take these simple but effective marketing strategies on board. Fulfil your ambitions and start growing your company.