firstfound - Search Engine Optimisation Company
google adwords process
Google AdWords Pay Per Click, is Incredibly Flexible
With 73% of all online transactions beginning with a search engine, being in the right place at the right time is crucial. Google AdWords is a great way to augment ongoing search engine optimisation and gives you the flexibility to try out new keywords.
Google AdWords qualified company achieving your goals
Our Google AdWords qualified professionals will be happy to talk you through
the following steps to achieving your goals:
1. Research Keywords and Agree Budget
Phase one of developing a sound Google AdWords strategy is creating the
right portfolio of keywords for your business. We'll need to understand
your products or services, who you are targeting and how
many extra visitors you'd like. We'll then create a comprehensive
list of keywords and recommend a budget.
2. Campaign Creation
Once we have your list of keywords and budget agreed it's then straight
into creating compelling adverts. These adverts will be grouped, with
your various campaigns, so that your keywords match-up with the content
in your advert and your landing pages.
3. Review Your Website
We have a team of expert
web designers who will review your website. Once this is complete,
we'll then be able to create a new landing page for your website. It is
important to ensure your Google AdWords adverts seamlessly link through
to your website.
4. Measuring Success
The great thing about search engine marketing is that it is fully measurable.
We'll need to insert some code into your website so we can track click
through rates from your adverts to your website. We'll then be able to
report on how many visitors responded to your adverts.
5. Launch Your Campaign
There is more to managing Google AdWords than just creating a portfolio
of keywords and hoping for the best. As soon as our Google
AdWords professionals have launched your campaign, it's then down
to hard work analysing your campaign on a weekly basis.
6. Optimising Your Campaign
With the foundations in place, ongoing analysis of your campaigns is required.
Our Google AdWords professionals will meticulously manage and optimise
your campaigns. It's a complicated process, but we'll gradually increase
your click-through-rates, and advise on how to increase
your conversions.
If you'd like to start reaching more visitors on Google then get in touch with our Google AdWords professionals today on 0161 909 3400.


