firstfound - Search Engine Optimisation Company


google adwords process

Google AdWords Pay Per Click, is Incredibly Flexible

With 73% of all online transactions beginning with a search engine, being in the right place at the right time is crucial. Google AdWords is a great way to augment ongoing search engine optimisation and gives you the flexibility to try out new keywords.

Google AdWords qualified company achieving your goals
Our Google AdWords qualified professionals will be happy to talk you through the following steps to achieving your goals:

1. Research Keywords and Agree Budget
Phase one of developing a sound Google AdWords strategy is creating the right portfolio of keywords for your business. We'll need to understand your products or services, who you are targeting and how many extra visitors you'd like. We'll then create a comprehensive list of keywords and recommend a budget.

2. Campaign Creation
Once we have your list of keywords and budget agreed it's then straight into creating compelling adverts. These adverts will be grouped, with your various campaigns, so that your keywords match-up with the content in your advert and your landing pages.

3. Review Your Website
We have a team of expert web designers who will review your website. Once this is complete, we'll then be able to create a new landing page for your website. It is important to ensure your Google AdWords adverts seamlessly link through to your website.

4. Measuring Success
The great thing about search engine marketing is that it is fully measurable. We'll need to insert some code into your website so we can track click through rates from your adverts to your website. We'll then be able to report on how many visitors responded to your adverts.

5. Launch Your Campaign
There is more to managing Google AdWords than just creating a portfolio of keywords and hoping for the best. As soon as our Google AdWords professionals have launched your campaign, it's then down to hard work analysing your campaign on a weekly basis.

6. Optimising Your Campaign
With the foundations in place, ongoing analysis of your campaigns is required. Our Google AdWords professionals will meticulously manage and optimise your campaigns. It's a complicated process, but we'll gradually increase your click-through-rates, and advise on how to increase your conversions.

If you'd like to start reaching more visitors on Google then get in touch with our Google AdWords professionals today on 0161 909 3400.


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