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Working Opportunities for Young People in the Digital Industry

Posted on 21st January, 2015 by sophilynch

FirstFound News

In today’s society, it’s hard to keep up with the constant pace of change. The internet, especially, is an institution that evolves daily. Out with the old and in with the new, each day brings something different.

Failing to keep updated within this boundless world could cause you and your business to fall behind.

In this post I plan to show that businesses within the digital industry can benefit by recognising young people for their initiative and digital talents, and consequently offer more opportunities to the 16-18 age brackets.

My name is Sophi Lynch and I’m the new apprentice here at FirstFound. I finished my A levels last summer and automatically assumed University was the next step.

My college pushed the university pathway and until taking on my own research, apprenticeships were either taboo or had a great deal of stigma attached to them. It wasn’t until I took a step back and thought long and hard about if the University life was the right decision for me I soon realised the practical pathway was more appropriate for my aspirations.

Through my research, a saying I came across was: earn while you learn. As an apprentice, you can’t get much better than earning whilst learning about a job that you truly feel passionate about.

Hiring a digital native also has its benefits for employers – they could help your business develop a strong online presence and open doors to new audiences. A digital native will also help your current employees to evolve their marketing strategy to incorporate the latest and newest ways of thinking. Skills Training UK reports that 92% of employers who employ apprentices believe that apprenticeships lead to a more motivated and satisfied workforce.

My First Month

After learning about apprenticeships, I embarked on a journey to find a social media apprenticeship. Ironically, FirstFound was the first social media apprenticeship I found… If that isn’t fate, then I don’t know what is! Luckily enough for me, the whole process was quick and easy. Within a week, I was interviewed and walking through the doors at 9am the following Monday. Like FirstFound, making the apprenticeship process as speedy and stress-free as possible will demonstrate your professionalism and efficiency to turn a dream into a reality.

Naturally, I was nervous but excited to finally start learning relevant information that was actually going to be beneficial in the long run.

FirstFound specialises in SEO, a subject that I had no clue about. I touched upon it in my year 13 ICT lesson, yet still didn’t have a clue. I am always eager to learn something new, so I have enjoyed working along our consultants to perform keyword research and optimise content for a wide array of websites.

Through using Googles Keyword Planner we can find out which keywords have the highest competition and most monthly searches. From here we can select the best keywords for clients to target on their websites.

I have worked on a variety of websites from solar panel services to pallet distribution and I’m enjoying that no day is the same. I’m also looking forward to delve deeper into the social media side and obviously the blogging side, as here I am writing this for you…

The Digital Industry

I have found that in today’s digital age, social media plays an important role in young people’s lives and businesses should take advantage of this. Whether they are keeping up with friends on Facebook, watching Zoella’s latest video on YouTube or posting a picture of their Saturday night antics onto Instagram. Young people are at the forefront of technology and by giving them an opportunity, you’ll benefit from experience that only digital natives have! Not only will your business have the chance to grow but they can bring their knowledge and ideas to the table, which could be your company’s future.

The current generation has been “doing” social media for free – imagine what they’ll do for your business when they’ve settled in to the way that you work and communicate – and when they’re being paid! Modern digital apprentices are an investment. And once they’ve adapted their social skills to a business environment, they’re an investment that pays off.

The New Norm

Your business needs to follow in FirstFound’s footsteps to make apprenticeships the norm, and give young people more opportunities in the digital industry. It’s time to pass on your valuable experience to the next generation, empowering young people to not only develop awareness of traditional skills but also implement them to help your business evolve and make better use of social and digital platforms. Young people will bring new energy to your company with the enthusiasm to learn and try new things.

Think of it as a fusion of knowledge between generations, merging something old and something new. Let’s appreciate apprenticeships and eradicate the stigma, everybody is unique and this should be celebrated. Change is inevitable and hopefully it’s something that will be recognised more in the future of the digital industry.

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